http://www.businesswire.com/portal/site/home/email/alert/?ndmViewId=news_view&newsLang=en&newsId=20100108005273
-=-=-=-=-=--=-=-=-=-=--=-=-=-=-=--=-=-=-=-=--=-=-=-=-=--=-=-=-=-=--=-=-=-=-=-REDWOOD CITY, Calif. & PLANO, Texas--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ:ERTS) and Dr Pepper today launched an innovative brand marketing program delivering custom built interactive entertainment to Dr Pepper fans. Beginning this week, consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore
creatures. Gaming fans will receive access to these exclusive add-ons for select EA titles throughout 2010 with codes* found on more than 500 million Dr Pepper bottles and fountain cups.
-=-=-=-=-=--=-=-=-=-=--=-=-=-=-=--=-=-=-=-=--=-=-=-=-=--=-=-=-=-=--=-=-=-=-=-"In Battlefield: Bad Company 2 four kit upgrades allow you to become a unique Special Activities soldier, with new camouflage and a modified weapon. Kit upgrades also contain new awards and an additional achievement. "
